Hello, I’m Rachel.

I’m an Art Director creating bold, environmental and experiential design systems for brands, spaces and cultural moments.

A visual collage featuring a vintage Hawaii landscape postcard with lush green mountains, clouds, and the word "Hawaii" at the bottom. Overlaid is a cartoon-style sticker of a grinning black-and-white cat wearing a blue Hawaiian shirt with green leaf patterns and the word "Aloha" in red beneath it.
Black sticker with white text and circular logo reading "Refined in NY" with the words "but proudly" handwritten above.
California state flag, a blue Los Angeles guidebook with a yellow car on the cover, and a blue Dodgers jacket.
A flat lay of various items including a brown notebook, pens, a card with the beastie boys and a photo of Lion's Hawaiian coffee
Two surreal images of persons with flower heads. The left image shows a person wearing a kimono with a newspaper head replaced by a large, yellow, rose-shaped flower face. The background is an outdoor scene with rocks and sky. The right image shows a person standing in front of a concrete wall, with their head replaced by a white and pink flower resembling an orchid, and their body dressed in a black jacket with a large pink flower skirt. The person’s face is obscured by the flower head.
Handwritten text and cut-out magazine letters saying, 'my creative journey started in my childhood with COLLAGE' with arrows pointing to the word 'COLLAGE'.
Collage with VHS tape, MTV logo, posters of music and cultural figures, a toy figure, a donor card, and handwritten notes, representing influences from music, pop culture, and art.
Collage of cut-out magazine letters spelling Designer and storyteller on a white background.
Collage titled "Obsessions" featuring images of architecture, a street sign, artist Keith Haring, Beyoncé, a classical sculpture of dancers, a person in a dark room with a light beam, a man holding a sign saying "I ❤️ NY," a woman with a phone, and a crown with collage text reading "You are a very special person."
A highlighter marker, a black marker with calligraphy tip, and handwritten text that says "my fixations and distractions".
A collection of various objects including a circular medal, a black and white photograph of a young man with medium-length hair, a small red origami crane, a pink and blue spray paint can, a book titled 'Sign Painting,' a drawing of a face with an orange hat, a book titled 'Tokyo,' a sketch of a dog labeled 'dapper Rigby,' and a book cover with a portrait of Bobby Ramtone.
A speech bubble with jagged edges containing the text, 'WHAT SHAPES THE WORK' written in black, handwritten style font.

My work is shaped by craft, discipline, and cultural observation.

I apply systems thinking to translate intuition into intentional, human experiences across complex, real-world environments.

Line drawing of a paper origami crane and a stylized face sketch inside a rectangle

Curious to collaborate?