TPE23 Trade Show
Environmental Graphics & Digital Signage
For TPE 2023, I designed a geometric, modular signage system for a large-scale trade show environment.
Built from repeatable graphic forms, the system scaled across formats and locations while maintaining visual cohesion. A bold palette of magenta and deep blue-purple, combined with strong typographic hierarchy, helped the signage cut through a dense show floor and support clear wayfinding.
The signage acted as a unifying layer on site, bringing clarity and consistency to the physical experience despite evolving inputs. This project reflects my approach to experiential design: creating flexible systems that hold up under real-world complexity.
