FOX Upfronts Party

Branded Environments

Event Design & Production: Angel City Designs

Problem

The FOX Upfronts Party needed branded food environments that stood out within a large indoor event. The dessert booths had to be distinct yet cohesive and clearly communicate offerings, while the hot dog station needed to support a city-themed tasting experience and invite guest participation.

Solution

I designed environmental graphics for three food booths, two dessert booths, and a hot dog contest station. The dessert booths used a cohesive visual system with distinct graphic treatments and naming, while the hot dog station featured playful, hot dog-themed graphics and a six-city scoreboard to support live voting.

Results

The booths became high-traffic destinations at the event. Clear visual cues helped guests quickly understand menu choices, while the city-based scoreboard encouraged participation and added energy to the hot dog station.