Lexus - LA Auto Show
Experiential
Creative Agency: George P. Johnson
I developed a site-specific photo op concept for the Lexus booth at the Los Angeles Auto Show, inspired by the city’s urban landscape and street art culture.
To ground the concept in real places, I researched and documented street art across multiple LA neighborhoods, focusing on areas with distinct visual identities such as Venice and the Arts District.
Mood board #1
Mood board #2
I studied how scale, texture, and layering show up in these environments and translated those qualities into an experiential backdrop that could live within the auto show context. The final direction balanced Lexus’s premium brand language with an urban edge, creating a photo moment that felt contemporary, authentic, and unmistakably tied to Los Angeles.
