TPE Industry Night Party
Experiential
For the TPE Industry Night Party, I led the creative production of the visual identity, environmental signage, and motion graphics over two consecutive years to create a vibrant, cohesive brand experience.
The challenge was designing an identity that could scale across physical signage and large-format digital screens while complementing Azilo’s Moroccan-inspired interiors and maintaining a fun, tropical energy. Color, texture, and fluid motion were applied consistently across the environment, with custom animations designed for each screen context, including a 240-foot LED screen that became a key visual anchor for the party.
To improve efficiency and maintain creative control, I brought motion graphics production in house, resulting in over $120,000 in cost savings across two years. I also hand-built a custom LED neon sign that served as a branded focal point for the event, saving approximately $8,000 while adding a memorable visual moment to the experience.