TPE Industry Night Party

Experiential

Problem

The TPE Industry Night Party needed a visual identity that could scale across environmental signage and large-format digital screens, complement the venue, and deliver a high-energy experience over multiple years. The system also needed to accommodate sponsor branding without diluting the core event identity.

Solution

I led the creative production of a tropical-inspired visual identity aligned with the venue’s Moroccan aesthetic. Bold color, layered texture, and fluid motion were applied across signage and custom animations, including a 240-foot LED display that served as a visual anchor. Sponsor logos were integrated seamlessly across all graphics, and motion production was brought in-house to maintain creative control. A custom, hand-built LED neon photo op was designed as a branded focal point.

Results

The event delivered a cohesive, immersive brand experience that transformed the venue. Bringing motion production in-house resulted in over $120K in cost savings across two years, while the custom LED neon photo op drove social sharing and saved approximately $8K in production costs.